Sugary cereal. Donuts. Chocolates. These delectable treats aren’t what you’d call healthy, yet that’s what kids are eating for breakfast… if they’re eating that meal at all.
To teach children the importance of having a nutritious breakfast every day, we whipped up a mobile game loaded with exciting mini-games and interactive stories. Their mission: Save Yum City from the evil Junk Food Monster and its minions with the help of energizing, power-packed breakfasts.
The mobile game was rolled out with a wider Good Breakfast Campaign, challenging parents and kids to have a healthy breakfast every day for 21 days. I was involved in the ideation and crafting of the microsite and key marketing materials (fun fact: I drew comics too). The team brought them to life after.