Writer, Editor & Product Lead.
The Travel Intern (TTI) is a content marketing agency that specialises in all things travel.
In a nutshell: I crafted SEO-focused travel guides and itineraries, edited articles, mentored junior writers, and ideated content to meet client objectives. Below are a select few I’ve written. You can read the rest of my articles here.
A Bali-esque Staycation — 7 Hotels in Singapore That Teleport You to Bali
A lighthearted listicle about Bali-inspired staycations (without the dreaded ‘Bali Curse’ as far as I know). It was a fun idea I pitched and wrote. Earned over 130 FB shares.
7-Day Okinawa Itinerary Under S$1.2K — Road Trip in Japan’s Underrated Island Utopia
This budget itinerary covers Okinawa’s best sights, experiences, and food. Gained over 31k views and over 1k FB shares.
Clients: Klook, Sony
40 Lesser-Known Things to Do in Australia Highly Recommended by Locals, Travellers and Celebrities
A crowd-sourced listicle of activities in 🇦🇺 Contributors included friends², the Internet, and Chris Hemsworth (sorta). Had over 10k views and 500+ FB shares.
Client: Tourism Australia
Editing
Besides writing and planning trips, I guided junior writers and edited their articles for readability and factual accuracy. Where needed, I also worked with videographers to write and proofread supers. Here are some examples of what I’ve done:
13 Iconic K-drama Filming Locations to Add to Your Korea Itinerary
Helped writer tighten sentences, and weave in keywords to improve SEO
Included relevant details about each location to value-add. For example, when is the best time to visit, or other things to do nearby
The article performed extremely well with over 600 FB shares.
Lightroom 101: 9 Simple Editing Tips That Will Instantly Improve Your Travel Photos
Encouraged writer to provide reasons why she used certain Lightroom tools — stating motivations can help readers understand her thought process, and in turn, channel it into their own work
Added pro-tips such as keyboard shortcuts to assist beginners
Singapore Budget Travel Guide: 5 Days Under S$140 | The Travel Intern
Scripted supers for long-form video
Included fun facts about iconic landmarks to give international viewers extra nuggets of info
Optimised video for ranking
Clients: IMDA, Klook
Product Marketing
During COVID-19 lockdowns, we gave back to the community by making limited-edition masks.
As the Product Lead, I led a small team and reached out to CYC tailors, The Woke Salaryman, and Ninja Van to support our cause. I also spearheaded campaign marketing — creating the website, assets and social copy; integrating Shopify into TTI’s website; processing and packing orders for delivery, and communicating with customers.
Within 24 hours of launching, all masks were sold out. Demand was so high that we printed a second batch.
In all, we sold over 500 masks and raised over S$4,200 for Community Chest.
Voiceovers
The UPGREAT Virtual Vacay is a series of interactive virtual tours that let you choose what to do in five amazing destinations: Japan, Vietnam, South Korea, New Zealand, and Taiwan.
The campaign is a collaboration between Great Eastern and TTI. For this project, I voiced Sam — a friendly, food-obsessed guide.
Hit ‘play’ and let me take you on an adventure. Or discover what’s in store in this article.