Content Copywriter.

MullenLowe Singapore is a creative integrated marketing agency that has worked with brands like Samsung, the Singapore Navy, Citibank, Millennium Hotels & Resorts, and Bybit.

My responsibilities entailed writing copy for digital marketing materials and telling engaging stories. I’ve had the privilege to work on websites, video scripts, social posts, and paid/search ads. Beyond content, I also worked on pitches with talented Creative and Art Directors, taking concepts from the drawing board to MRT platforms. I’m proud to say we won two new accounts: MCCY and Bumble.

Website Content Writing

Three of my biggest long-term projects. As the lead writer, I helmed the entire content writing process — from creating a style guide to crafting compelling copy, and managing clients and freelancers. Pick your favourite to see samples of my work.

Langham Hotels & Resorts Portfolio — **Langham Hospitality Group**

Samsung B2B Portfolio — **Samsung S21 B2B Campaign**

UOB Save Category Portfolio — **UOB Singapore (coming soon)**

Editorial

I wrote engaging long-form articles for Hidden Riches — Citigold’s digital docu-series. The articles explore the stories of six inspiring Singaporeans who aren’t afraid to define wealth on their terms, and encourage readers to work with the brand to achieve their wealth goals.

Below are a couple of snippets (and my personal favourites!). You can read the rest of the stories here.