Copywriter.

Tripadvisor is the world's largest travel guidance platform with a big goal: to help millions of people across the globe become better travelers, from planning to booking and taking a trip.

As an in-house creative in the Global Markets team, my role revolves around crafting clever copy for an array of marketing materials—namely CRM, campaign landers, and articles. Here and there, I partner with the UX team to tweak content and interface text to help users navigate our product better. Below are a select few articles I’ve written as a supplement to a monthly inspirational email franchise called “Big Trip”.

14 epic Carnival celebrations in the world you can’t miss

The most recent piece that I had tons of fun writing. Here, I cover iconic and lesser-known destinations where you can celebrate Carnival. Plus, traveller-backed guidance on what to expect and where to stay for the party.

A collage featuring blooming cherry blossoms in three different locations: Washington D.C., Tokyo, and Paris — *Read more*

Where to see cherry blossoms around the world—Tokyo, Washington D.C., Paris, and more

Discover the 13 best places to enjoy these iconic pink blooms, topped with travel tips and eyebrow-raising fun facts. Both the CRM and this accompanying article generated US$8.2k in revenue.

15 incredible nature retreats around the world for rest and rejuvenation

Tranquil jungle resorts, hidden eco-lodges, and luxe glamping tents that are so worth the trip. In all, the CRM and article raked in US$12.4k, and had one of the highest RPKs for the “Big Trip” franchise in 2023.